AI can help with a concept or visual background, but recognizable branding requires a distinction between resemblance and fidelity. A logo with altered lettering or a mascot with invented details may look plausible while breaking the approved identity. A dependable workflow starts with the original asset and ends with a review of the finished image.
Fabulica editorial guide · AI-assisted preparation · illustrative examples, not customer results.
Decide what must stay unchanged
Put the approved logo, source vector files, color rules, and permitted mascot variants somewhere the team can find them. Mark the invariants: proportions, outline, typography, colors, clear space, and the relationship between symbol and wordmark. Do not treat an image from search as a master asset unless its source and current approval are known.
Document permitted mascot variants too. If the team approved several existing versions, note where each one fits. Selecting from an approved library is a real editorial action; it does not mean a tool created new poses, outfits, or brand-safe character variants.
Separate the scene from the identity
Describe a visual brief around the scene: mood, lighting, objects, composition, and channel dimensions. Do not ask a model to redraw the mark or mascot. Even a convincing result can alter small features, spelling, outline, or placement.
A safer workflow is to create or select a background, then add the original logo or an approved mascot variant as a separate layer in a familiar editor. The brand asset stays intact while the team controls scale, contrast, and spacing. Check licenses for stock images and rights for other objects in the scene.
Inspect the final exported file
A sketch review is not enough: problems can appear after cropping, export, or resizing for another format. Compare the final mark with its source, view it at the actual publishing size, and check sharpness, color, crop, clear space, and legibility. If the mascot appears, confirm it is an approved variant and that other elements do not cover it.
Use a short checklist for each format: square, vertical video, cover, or banner. On-image copy needs a human check too, especially product names, URLs, and taglines. Save the final export separately from working images so nobody picks an unfinished identity treatment by mistake.
Make approval a distinct step
Name who owns the brand, who verifies claims, and who can approve material for each channel. The person who drafted an asset can suggest a version, but that does not replace final review. If the brand owner requests a change, update the source or composite and review the new export.
Fabulica can use a team's chosen brand direction in editable drafts and composite original, unchanged logos and approved mascot variants into a final image. Confirm that the material uses the right asset and gets a separate review before connected publishing. For a different pose or outfit, approve a new original with the brand owner first, then add it to the asset library.
Keep asset provenance
Keep a reference to the source asset, its version, the background file, and the final export. That makes it easier to answer which mark was used if a teammate or partner asks. Avoid placing private working material in a public asset library; access should match people's role.
When the process fails, record the type: distorted mark, poor contrast, cropped clear space, or inaccurate text. Improve the relevant step instead of only changing the generator prompt. For elements that must remain exact, a controlled composite and human review make responsibility for the final appearance clear.