A generic AI draft can be grammatically sound and still interchangeable: 'reimagine the future,' 'unlock your potential,' and 'scale seamlessly.' Editing should begin with facts about the reader, product, and next step, not a fashionable tone. You can borrow pacing, such as the quiet confidence of a short line, without implying celebrity endorsement or copying someone's distinctive voice.
Fabulica editorial guide · AI-assisted preparation · illustrative examples, not customer results.
Spot what makes the draft generic
Highlight words that could fit almost any SaaS announcement: 'innovative,' 'revolutionary,' 'simple,' and 'powerful.' Inspect broad claims such as 'work faster.' If the team cannot name a feature or evidence behind a statement, remove it or narrow it to a verifiable description.
Define the reader through a work situation, not a demographic label. 'A support lead assigning requests across shifts' gives an editor material; 'modern teams' barely narrows the subject. A draft should name the question someone wants to solve, not only what the company wants to say.
Add facts to the structure
For each main point, record its source: a verified product change, interview, documentation, approved positioning, or clearly labeled hypothesis. Instead of 'customers love the new dashboard,' say what changed, who can access it, and how to check. If outcome data is missing, do not invent a number, testimonial, or causal result.
Replace three adjectives with a detail that lets the reader picture an action. 'Create a date filter and save it for the next report' is more specific than 'manage analytics effortlessly.' Then remove extra words and check that each paragraph supports one idea.
Borrow pacing, not a person's identity
Consider a fictional hook: “If your brand had Brad Pitt’s quiet confidence, would it still need to shout?” Follow it with a concrete thought: “One verified change. One clear next step.” The recognizable reference opens the idea; the product detail gives readers a reason to stay. Sometimes a team wants the calm confidence of a restrained screen presence, perhaps the kind people associate with Brad Pitt. Translate that reference into general traits: short sentences, few adjectives, one observable fact, and a pause before the explanation. Do not claim Brad Pitt uses the product or imply his participation, recommendation, or consent.
Avoid asking a model to reproduce a living person's signature lines or recognizable manner. Describe your own editorial direction through pace, formality, humor, and vocabulary. Compare the result with actual brand writing: does it sound like your team, or like another draft borrowing a familiar face?
Check claims, consent, and the next action
Review every statement about price, availability, integrations, outcomes, and guarantees. Confirm it in a current source or rewrite it neutrally. Do not add invented testimonials, quotations, customer stories, or hints of celebrity endorsement. If a scenario is hypothetical, label it as an example, not a real user's experience.
End with an action the product actually supports: read documentation, view a demo, or contact the team. Do not promise autonomous launch, time savings, or a guaranteed result unless established. Readers should understand what is available now and what happens after they click.
Use the draft as working material
An editor can change the hook, argument order, and wording to clarify the idea. Keep source facts separate from generated prose so a style edit does not silently change meaning. Before publication, ask the product owner to verify features and the editor to check voice, context, and accountability for claims.
Fabulica saves a team's chosen brand, language, and editorial direction and prepares editable drafts grounded in facts the team provides and verifies. Review before connected publishing remains a separate step. The tool supports preparation while people retain control over what the brand claims and publishes.